adidas hosts Atlanta exhibit celebrating Black creatives

adidas in the last few days hosted an immersive experience in Atlanta celebrating Black creatives Provided Credit Supplied photo adidas along with Rog and Bee Walker the creative duo behind Paper Monday a visual storytelling channel not long ago hosted a special exhibition in Atlanta Titled Honoring Black Excellence HBE An Experience Curated by Rog Bee Walker the immersive activation served as a tribute to Black creatives Utilizing mediums like film photography archival artifacts live performances and interactive workshops Rog and Bee Walker commemorated the accomplishments of numerous people that were reported as honorees for adidas initiative Honoring Black Excellence Established in Honoring Black Excellence is adidas platform that celebrates the work of Black leaders in shaping values and driving change utilizing storytelling giveback programs and area activations to elevate voices that inspire the next generation of athletes and creatives according to the sporting goods brand This year s honorees were Gee s Bend Quilters an Alabama quilt-making group that transforms stories of their enslaved African American ancestors into art Jaycina Almond a model writer and founder of Tender Foundation an organization that provides financial assistance and materials for single mothers in Atlanta and Sekou Thornell creative director and founder of Kitboys Club an Atlanta-based streetwear brand that aims to expand access to soccer for Black players The theme of the exhibition was Pathways Pipelines delving into the a great number of solutions that Black creativity can help build bridges including history preservation access creation and sparking transformation This was a moment rooted in love legacy and lineage commented Rog and Bee Walker With adidas we set out to create something that does more than celebrate Black excellence it immerses you in it From the legendary Gee s Bend Quilters to ATL heroes Sekou and Jaycina this was about showing how practices is carried shaped and passed on The post adidas hosts Atlanta exhibit celebrating Black creatives appeared first on Rough Draft Atlanta